#1 Reach

• Radio is on 24/7, reaching over 92% of people age 12 and older every week in the River Region
• Often considered a frequency medium, radio is an ideal reach medium when utilizing diverse formats

#2 Targeting

• Radio’s diversity of programming afords advertisers niche channels to zero in on narrow target groups.

#3 Immediacy

• Consumers vary in their stages of the purchase cycle – on-going Radio ads allow your product or brand to be front and center when people are ready to buy, even during of seasons

#4 Loyalty

• “Radio continues to be perceived as central to people’s lives, especially when contrasted with the precipitous decline by other traditional media” – Arbitron/Edison “Infinite Dial”.
• Radio continues to be the #1 source of music discovery despite the numerous audio options that exist today.
• Listeners tend to listen to relatively few radio stations and are extremely loyal to their favorites.
• Research shows that Radio listeners have a low level of ad avoidance, staying tuned in through commercial breaks.

#5 Engaging

• Listeners feel an emotional connection with their preferred Radio stations.
• Passive forms of advertising merely list merchandise or tell where a product is available, radio is an active medium capable of stirring emotion, creating demand and selling products and services.

#6 Intimacy

• Approximately 1/3 of TV time is devoted to commercials, about 2/3 of newspapers are comprised of ad copy, and Internet users are now subjected to a barrage of advertising.
• With an average of 10 commercial minutes per hour (about 1/5 of each hour), Radio affords an uncluttered environment for advertisers.

#7 Synergy

• Radio has a “multiplier effect” on other media

#8 Frequency

• Radio’s relatively low cost in relation to other media allows advertisers to use multiple stations to reach their targets and build frequency levels for maximum Impact.

#9 Creative Flexibility

• Radio stars in the theater of the mind, stimulates emotion-filled images within the listener’s own mind – voices, music, sound effects, recall of video images..
• Radio advertisers can adapt quickly to changes in their own situations and marketplace to make sure their dollars are effectively utilized.

#10 Cost Effectiveness

• Radio is less expensive to buy than most major media, allowing advertisers to afford maximum reach and efective frequency.

Bluewater Broadcasting – Local Folks Helping Local Business (334) 244-0961

Qualifications:

- The ideal candidate will have a minimum of 2 years of radio broadcast experience as Studio Engineer, Audio Engineer, Assistant Chief Engineer, or Chief Engineer. SBE Certification is a plus.

- The ideal candidate will have a minimum of 2 years of IT experience in configuration, operation, and maintenance of Windows systems hardware and software and related infrastructure including network administration and software systems management.

- Be able to perform first level maintenance on analog studio equipment. Digital processing equipment, and STL transmitters.

- Be able to perform first level maintenance on business computers and PCs, perform required system monitoring to establish integrity of hardware, server resources, verify completion of scheduled jobs such as backups. Create, change, and delete user accounts. Repair and recover from hardware or software failures. Coordinate and communicate with all impacted parties.

- Be able to maintain EAS logs and Public File.

- Be familiar with SS32 automation, it’s hardware, possess the ability to participate in planning for future replacement, and be able to troubleshoot with remote support technicians.

- Be familiar with Visual Traffic, it’s hardware, and possess the ability to troubleshoot with remote support technicians.

- Be familiar with FCC rules and regulations.

- Be familiar with FCC website and how to navigate the ULS and CDBS.

- Assist the RF engineer with transmitters as needed.

- Be on-call 24/7.

- Strong desire to be a team player and appreciate a professional work environment. Understand the need for each department to work with and support the others.

- Must have reliable transportation and a valid driver’s license and ability to lift 50 pounds, climb ladders and undertake other physical duties necessary to accomplish the job.

If interested, please email your resume and cover letter to: jobs@bluewaterbroadcasting.com

Bluewater Broadcasting Co., LLC is an equal opportunity employer

August 31, 2012 – As of 6:00 PM last night, August 30, News Talk 107.9 listeners found their information station newly relocated to 93.1. This new radio station at 93.1 is licensed to Coosada, AL, owned by Liberty Acquisitions 825 and is being leased by Bluewater as the new home of News Talk for the river region.
Managing partner for Bluewater Broadcasting, Rick Peters commented, “We have enjoyed our relationship with Alexander Broadcasting and they have great plans for 107.9. This new frequency on 93.1 will better serve the downtown area as well as Elmore and Autauga counties.” Peters further states, “There will be no change to the programming whatsoever. All the talk hosts listeners have come to expect from NewsTalk 107.9, Greg Budell, Susan Woody, Dan Morris, Laura Ingraham and Neal Bootz will still be heard… now on 93.1 and www.newstalk931.com.”

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For more information, please contact April Taylor 334-244-0961 or ataylor@bluewaterbroadcasting.com.

Our marketing positioning statement says “Local Folks helping Local Business”. Local is so important that we say it twice. Local is the core of the business community. It’s the people you see at the grocery store, at the PTA meeting, or the Little League park. The local business community has chosen to not only build their business here, but they have commited to raise their families in the River Region. It’s the same with Bluewater. All decisions at Bluewater are made by local people. With local ownership and management, we are able to respond to the changing landscape of our marketplace much quicker and accurate than a company run from hundreds of miles away.

Bluewater believes in its people. Sure, we care about the bottom line, but we also care about our employees. It means a lot to us to say that all of the key radio people in the River Region call Bluewater home. With very few exceptions, all the top talent are part of our team. From household names like John Garrett, Dr. Sam, Susan Woody, The Skipper, Greg Budell, Michelle C, Bubba, Frank White, Ben Hagler, and Doughboy- it is clear that Bluewater invests in attracting and retaining the best talent for its radio stations.

We have also assembled the best media sales team in the region. With combined experience well over 100 years, this group has helped grow thousands of businesses over the years.

Why does our sales team choose to work at Bluewater?

I have enjoyed working at Bluewater Broadcasting for the last 7 years because I enjoy the family atmosphere provided by the company. I also enjoy having the opportunity to help local businesses grow and reach their goals by advertising with our group of radio stations, not to mention forming new business relationships and friendships that will last a lifetime.

- Jerome Davidson (7 years at Bluewater)

Especially in this economy, it has been great to work for someone who understands that without our clients we could not survive. We have been allowed and encouraged to go above and beyond to help our local people keep their heads above water.

- Cheryl Woodward (24 years selling radio advertising- the last 4 at Bluewater)

Maybe working as a advertising sales rep is what you are destined to do. It’s great if you have media sales experience, but if you don’t, that’s OK. We hire for talent and train for skill. There are certain traits and features built in to the way you are wired and if those are correct, you would be a great fit for our team.

Let’s talk about it.

Send an email to Lanier Harris, Sales Manager, (lharris@bluewaterbroadcasting.com) and attach a copy of your current resume.

Rick Peters will assume programming responsibilities for WBAM. Dr. Sam Faulk will shift from nights to middays on WBAM. Greg Budell will continue working his existing air shifts on WMRK and WQKS, but will be the temporary host of Viewpoint.

General Manager, Terry Barber comments, “this is a very difficult, somber day at Bluewater Broadcasting. Given the economic and political environment that exists, we feel that we must position our company to withstand continued challenging times. The individuals leaving today are solid broadcasters who will be missed.We continue to add new products and innovative ways for businesses to market to our listeners. This now becomes the responsibility of our management and sales team to monetize these products.”

Bluewater Broadcasting, LLC is happy to announce the addition of John Garrett to the Bama Country Morning Show. John Garrett was the original morning show host when Bama Country signed on the air in 2004.

Bluewater Broadcasting Operations Manager, Mike Alan, says “I welcome John Garrett back to the morning time slot. He has been hosting the Legends Lunch on Bama Country for over a year and is well known in Montgomery.”

Changes in the programming line-up are as follows:

5:30a-10a The Bama Country Morning Show with John Garrett

10a-2p Middays with Mike Alan

2p-6p Bubba on Afternoons

Bama Country 98.9 WBAM is known for local shows “Legends Saturday Night” with Bubba as well as “The Legends Lunch” weekdays from 12-1p, Lia weeknights from 7-12p, “Rise Up Country” Sundays from 6-8a, Bob Kingsley 8-12p, and Kix Brooks Sunday 6-10p. Bama Country 98.9 WBAM is owned by Bluewater Broadcasting.

Job Description:

Your primary responsibilities will include cold calling, developing new accounts, writing proposals, coordinating commercial copy-writing and production and ongoing billing collection.

You’ll also be responsible for building relationships and selling radio as a marketing solution to help your client meet their key business challenges.

Qualifications:

• Outside sales experience is required
• Motivated and an enthusiastic self-starter responsible for your success
• Must also possess excellent oral and written communication skills
• Time management skills and be detail oriented
• A valid driver’s license and vehicle.

To Apply:

Email your resume to: jobs@bluewaterbroadcasting.com

Bluewater Broadcasting is an equal opportunity employer.

The name has sparked national attention in the radio industry. With all of them wondering why a radio station would name themselves after Forrest Gump. When In-fact, “The Gump” isn’t named after a fictional character played by Tom Hanks at all, but rather, what rapper Deuce Komradz nicknamed the City of Montgomery – a nickname that has caught on over the years with locals.

When asked why the station was flipped from Oldies to Modern Rock, station owner Rick Peters said, “Listening to it in real time makes me realize how OLD all the other rock stations – including my own – sound to real New Rock partisans.  Frankly, for an “old guy”, I find the music a refreshing change from another Pink Floyd or Beatles song. If Radio is losing a whole generation (or two) of listeners to new media such as iPods and Pandora – it’s our own fault.  Gotta give it at least one last try before we decay into a 45+ medium.”

When asked about having to check with a board of directors before the flip Peters responded, “I have the best job in radio. I feel blessed to not have to ask permission or justification for trying something ‘out of the box’. We’re local folks helping local businesses. We’ll see if The Gump is embraced by the market.  It’s always been about shaking things up.”

Shaking things up indeed. You can hear The Gump on 104.9 FM and 1170 AM and on their website 1049thegump.com