According to a December 2011 study conducted by Arbitron: Radio added 1.4 Million listeners over the past year; 241.3 million persons, aged 12 and older, tune to radio each week
A 2009 study by Nielsen, found that Radio is second only to TV in terms of reaching adults (77%) - that's more than Newspaper and Magazines combined!
The Original Portable Music Player
73% of Consumers listen in their car on a typical weekday, and spend one month a year tuned in between work and home.
With longer commutes, running errands, and taking the kids from activity to activity. Radio - the medium that invented "drive time" is always along for the ride.