10 Reasons To Advertise On The Radio
Why you should sell for Bluewater Broadcasting
Radio Reach
According to a December 2011 study conducted by Arbitron: Radio added 1.4 Million listeners over the past year; 241.3 million persons, aged 12 and older, tune to radio each week
A 2009 study by Nielsen, found that Radio is second only to TV in terms of reaching adults (77%) - that's more than Newspaper and Magazines combined!
The Original Portable Music Player
73% of Consumers listen in their car on a typical weekday, and spend one month a year tuned in between work and home.
With longer commutes, running errands, and taking the kids from activity to activity. Radio - the medium that invented "drive time" is always along for the ride.
Radio Delivers Affluent, Educated Adults
Arbitron's December 2011 RADAR report demonstrates radio's ability to attract an affluent, educated audience.
Radio reaches more than 132 million weekly radio listeners aged 12 and older with a household income of $75K or more.
Additionally, 40.8 million adults aged 18 to 49 who are college graduates tune into radio on a weekly basis.