Research proves that radio regularly reaches consumers within two ours of their largest purchase of the day. Can there be a better time to reach customers than our their car radio?
Today's newspapers average 75% ad space vs. editorial. TV spends 33% of it's programming on ads. Today's radio, at 10 minutes per hour, is 20% of ads vs. programming.
With 8 radio stations, reaching every major demographic, you have an abundance of options on where your advertising dollars are spent. Don't hope to reach your audience on TV or with a newspaper, know where your money is going by targeting your audience!
Newspaper and TV are reach media, but frequency sells. Most consumers need to see or hear about your brand at least 3 times before it begins to penetrate. Because radio is so cost effective, you can reach more people, more often, for less.
In your personal life, when you have something very important to communicate, which would you prefer? To show them a picture, write to them, or talk with the intimacy and emotion of the human voice.
Theater of Mind
Want a 100-piece symphony in your ad? An elephant? A love song? With word pictures and emotion-evoking sounds, radio's theatre of the mind stimulates the motion-filled pictures the mind can comprehend.