Radio Advertising

Advertising, like any other form of content, has the ability to change people. That is its primary purpose—to move minds. Its messages are meant to reach a consumer segment and then inspire that audience to take action.


Research proves that radio regularly reaches consumers within two ours of their largest purchase of the day. Can there be a better time to reach customers than our their car radio?


With 8 radio stations, reaching every major demographic, you have an abundance of options on where your advertising dollars are spent. Don't hope to reach your audience on TV or with a newspaper, know where your money is going by targeting your audience!


In your personal life, when you have something very important to communicate, which would you prefer? To show them a picture, write to them, or talk with the intimacy and emotion of the human voice.

Less Clutter

Today's newspapers average 75% ad space vs. editorial. TV spends 33% of it's programming on ads. Today's radio, at 10 minutes per hour, is 20% of ads vs. programming.


Newspaper and TV are reach media, but frequency sells. Most consumers need to see or hear about your brand at least 3 times before it begins to penetrate. Because radio is so cost effective, you can reach more people, more often, for less.

Theater of Mind

Want a 100-piece symphony in your ad? An elephant? A love song? With word pictures and emotion-evoking sounds, radio's theatre of the mind stimulates the motion-filled pictures the mind can comprehend.

Don't just take our word for it...

I advertise on 93.1 and have had great success. I've met and even been on the air several times for business breaks. They have always treated me well and embraced me like family. You can't put a price on that. 5 🌟 company

- Eddie Bader

Appreciate their support of local businesses and non-profit organizations!

- Alesia Gilliland

Not Quite Ready?

Why not visit our radio stations page, to learn more!

Bluewater Broadcasting Co., LLC.
4101 Wall Street
Montgomery, AL 36106
(334) 244-0961